Friday, April 9, 2010

SETUP Utrecht




SETUP
In Amsterdam and many other big cities in The Netherlands are locations were new media and professionals can meet each other. A place like this is missing in Utrecht, and Stichting Medialab Utrecht is founded to make a change in that situation. On the 8th of April a 'pilot' project will start, named SETUP.
For three months SETUP will organize all kinds of events about new/digital media. This will happen in a building of the Dutch Game Garden at De Neude.
This project is not only for the 'new media scene' but we also try to work with this scene. On the website everyone can post their ideas about events and projects, and maybe together we can make in happen!

For this project I'm working together with a group of graphic designers to design the visual identity, a typeface, the setup-magazine and the walk-in magazine.
For the design of the space we used the five key issues of SETUP (Create, Grow, Connect, Expose and Excite) to give an identity to the building of SETUP. I designed together with Nina Westendorp a new pixel-typeface, by using an existing logo of Setup.

SETUP is a project of Medialab Utrecht
SETUP Utrecht




Thursday, April 1, 2010

Over Dieren


Over Dieren
Pitch for the theatre group Het Nationale Toneel for the play Over Dieren, written by Elfriede Jelinek. Deadline April first.

'A woman alone. She's having an imaginary conversation with a lover: will she give herself to him or not? When she loses herself in him, will she still exist? Is love to disappear in the other and to not exist anymore? The woman hesitates. She cannot decide between surrender and self-preservation.
Then follows a telephone conversation: a men negotiates about a woman. The woman in the magazine are objects, products, animals. The escort service on the other line delivers everything, except love.'

For this poster I photographed a place where prostitutes used to work. Now these houses are empty and forgotten, only the memories remain. The typography is designed in the viewpoint of the photo. By using the lines of the photograph there arises a extra layer between the typography and the photo.